About Me
Senior WordPress & PHP Developer · Davao City, Philippines
Who I Am
Raymond Jay Rofuli
I’m a results-driven web developer based in Davao City, Philippines, with over 12 years of hands-on experience designing, building, and maintaining high-performance websites for clients in Australia, the US, Europe, and beyond.
I specialize in WordPress, WooCommerce, and custom PHP development — delivering clean code, pixel-perfect design implementation, and scalable web systems that simply work.
Whether it’s a complex eCommerce build, a business website, or a custom web application, I bring both the technical depth and the creative sensibility to get the job done right.
My Skills
Technical Expertise
My Journey
Work Experience
2015 – Present
Senior WordPress & PHP Developer
Freelance / Remote — Global Clients
Delivering end-to-end web solutions for clients across Australia, the US, Netherlands, and Southeast Asia. Projects include financial services, eCommerce, healthcare, media, and professional services.
Earlier Career
Web Developer
PinoySEO · Davao City, Philippines
Built and maintained client websites with a focus on WordPress, WooCommerce, and on-page SEO. Collaborated with designers and SEO specialists on campaign-driven web projects.
Ongoing
WordPress Theme & Plugin Developer
Contract / Freelance
Developing custom WordPress themes and plugins for agencies and direct clients. Specializing in Thrive, Elementor, and Divi ecosystems with custom post types and advanced custom fields.
Ongoing
eCommerce Specialist
Various Clients — AU, US, UK
Set up, customized, and optimized WooCommerce stores. Handled product import, payment gateway integration, shipping logic, and conversion optimization.
